Their website. Your product. A white-label website builder for the businesses on your platform.

    The businesses on your platform sign in from your dashboard and find their site already built from your data. You decide the brand on the builder, the templates it offers and what merchants pay for it.

    Book a demoHow it works
    • Your name and logo
    • Your colors and fonts
    • Your domain
    • Their site, filled from your data
    Acme and Juniper & Rose Hair Studio are fictional examples.

    Filled in from your platform. Edited by them.

    • Signed in from your dashboard

      A Website button in your dashboard opens the builder with the merchant already signed in. No sign-up form and no second password.

    • Their site on the first visit

      Built from a template for their kind of business and filled with their services, prices, durations, team, locations, hours, booking links, name, description and logo. No copy is invented; sections with no data are left out.

    • Edited on the page itself

      They click any word to change it, swap photos, add pages and publish when they are ready.

    • In sync with your platform

      When a price or opening hours change in your platform, the site follows within minutes. Words the merchant wrote stay as they wrote them.

    • Booking through your platform

      Every Book button on the site opens your booking flow, so the booking is made in your product.

    • Forms that reach the business

      Each submission goes to the business by email, or to a webhook or a tool the business connects. Submissions are not stored in any database.

    • Their own domain, or yours

      Each site gets an address on your domain, or the merchant connects their own, with SSL either way. Sites are served from a global edge network.

    • Search and sharing basics

      Page titles, descriptions, social previews, sitemaps and structured data on every site.

    • Owner and staff access

      The business owner and the staff you let in can edit the same site.

    Your name on every screen. Your call on every switch.

    Acme is a fictional example. Which switches are on is your decision.

    • Your brand, light and dark

      Your name, logo, colors, fonts and favicon on every screen of the builder, in light and dark mode. The builder itself runs on a domain of yours.

    • Switches you set

      Public sign-up, Unshift billing, the template library, the AI assistant connector and every link back to Unshift: each one on or off, as you choose.

    • Templates for your vertical

      Merchants start from templates chosen for the kinds of business on your platform.

    • Your price

      You decide what merchants pay: sell the website as an add-on, bundle it into a plan, or both. We charge a platform fee plus a fee for each published site; figures come in a proposal after a first call.

    • Code export, your call

      Whether merchants can export their site as code is your decision. It is switched on or off for your platform.

    • A database of your own

      Merchant accounts and sites live in a database project of your own, run by us in a region agreed with you, or in your own account on request.

      How data is kept apart

    • Audited support sign-in

      When a merchant needs help, an admin of your deployment can sign in as that merchant: your own support staff, and ours only where you agree to it. The reason is recorded each time.

    • No website team to hire

      We run the builder, the templates, publishing, hosting and updates. Your team supports merchants the way it does today, and we support your team.

    What your platform connects

    A business data endpoint, server to server, and a signed sign-in token behind the Website button. We help you set up both, on staging first.

    How the integration works

    Put your name on it.

    Tell us about your platform and the businesses on it, and we will show you the builder under your brand.

    Book a demoHow it works

    Or email sales@unshift.ai

    After you book

    1. A working session

      45 minutes with your product and engineering leads.

    2. A private demo

      The builder, under your brand.

    3. A pilot proposal

      In writing: a paid pilot with 20 to 100 of your businesses, a set period and a success metric.